CEO and Founder of ANCHOR-VR, Anastasia Yushkova started her career in The Superyacht Industry in 2005, as Editor-in-Chief for Boat International magazine and
The Superyachts book in the Russian market. From 2011 she steered the relaunch of
Yachting, Russia's Premier Marine Magazine, leading its total digital transformation.
She did marketing communications consultancy for Burgess in Russia and translated the Galactica Star book for
Heesen Yachts into Russian. After the 2014 Winter Olympics in Sochi, she took part in strategy development for The Sochi Marine Club and new Sochi Grand Marina and built a national and international communications campaign for the first
SCF Black Sea Tall Ships Regatta.
Anastasia holds an MBA in Marketing and Sales from
Vienna University of Economics and Business and an MA in Journalism from Moscow State University. Beyond business, she extensively collaborates with media, covering superyacht industry news for Vedomosti, a leading Russian daily business newspaper.